Media Buying at ParaGuru LLC
Traditional media buying has been more like fishing; most Advertisers would through their hooks in the nicest lake, sit there, and hope for results. At ParaGuru, digital media buying is more like harvesting; We land you in a field of apples and you pick and choose whichever you like most. We clean up the field, plant top-quality seeds, and the rest is pure success.
Data is money!
In digital marketing, no matter what your industry is, without data, you’re just wasting time and money. We tackle, store, and analyze data to make educated and fact-based media buying decisions. There’s no room for subjectivity in media buying. We manage digital advertising campaigns objectively based on your audience behavior. We analyze what they do, we influence what they do next, and we wait for them at the finish line with your product in their hand.
New installs or in-app action?
At ParaGuru, we create parallel media buying plans that utilize your in-app actions from existing users while adding more users each day to that funnel. Often, Applications keep looking for new installs and new users and forget to utilize their existing gold mine. The user you’ve already reached is more valuable that the user you’re still trying to reach. So a balanced media buying strategy is our way of increasing the value generated from every $1 spent.