How to make a client click with your agency in 8 steps
By Suzan Choudry, Published on
The digital world is an ever changing industry and the popularity of the digital marketing agencies have been increasing to an extent that in order to survive and to be able to distinguish your company from the competition, you should eat everyone for breakfast before they have you for lunch.
So the question is: How to stand out? How to push the boundaries? How to make a client choose your agency over another?
- Strong Online Presence & Marketing Yourself
“If you can’t advertise yourself, what hope do you have of advertising anything else?” – David Ogilvy
- The Why/ The Core Values/ The Believe
Share your purpose, your core values, why you do what you do? Surprisingly, you will realize that a massive part of the answer behind why people follow an idea or a certain belief is simply because that idea or belief is simply aligned with what they believe in.
- The Avengers Team
Your success is completely dependent on the skills and success of your staff. A huge part of that skill development and success relies on you. You need to make sure that you are continuously assessing, developing/educating and rewarding them.
Create a diverse workforce with an environment that brings together different races, gender, ethnic group, age, personality, cognitive style, tenure, organizational function, education, background and more. Help them understand each other, push them to work well together, challenge them and surely teach them to rely on each other. Let’s be honest, there will be conflict, there will be hard times but by the end of the day let them make the decision of staying together for the sake of great work.
- The Encoding of Enigma (Communication)
*Sigh* You know how communication can be! Always strive to maintain good communication level, internally, within your team and externally! you get to choose what type of relationship you want with the client:
- The one more chance, client bashing, late payments and we should do better, relationship.
- The dull “whatever you want” submissive relationship.
- The open disagreement and discussion, yelling and four-letter word, the adrenaline rushing and the whatever happens, we stick together and we will grow together relationship.
You put together a team of trendsetters that will make the world live in a state of liminality, achieve the clients’ goal and create the experience that will define your clients’ brand.
- Ability to Execute
Always live up to your word. Execute your idea flawlessly, keep the client updated and always deliver on time.
- Problem-Solving Skills
No matter how hard you try to avoid problems, something will hit you in the face. Learn how to improvise, apologize and make it up for the clients that you genuinely care about.
Reporting is a crucial part of your relationship with the client. It helps you stay in touch with the client and it helps educating the client. It helps you build more successful campaigns and also deliver better results to your client.
In a nutshell, constellate, conspire and inspire to serve your client’s business need.